Diversion Data

 

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Diverted Brand Summary as of December 31, 2011
Total United States for All Hair Care
Dollar Sales Volume Trend (in thousands of dollars)
Dollar Sales Volume % Change Accumulated Dollar Sales Volume
Year Ago
Qtr IV 2010		 Qtr I 2011 Qtr II 2011 Qtr III 2011 Current Period
Qtr IV 2011		 Prior Quarter Year Ago Share of Diverted Volume Past Year Accumulated This Year Accumulated % Change Vs. Prior Year Share of Diverted Volume
MATRIX $20,420 $21,023 $21,285 $20,780 $19,493 -6.2 -4.5 20.6 $80,958 $82,582 2.0 20.7
TIGI $15,341 $16,236 $16,464 $16,075 $14,898 -7.3 -2.9 15.8 $63,099 $63,675 0.9 16.0
JPMS $10,996 $11,638 $12,062 $11,591 $11,191 -3.5 1.8 11.8 $42,347 $46,484 9.8 11.7
AMERICAN CREW $10,597 $10,828 $10,572 $10,783 $10,619 -1.5 0.2 11.2 $39,848 $42,803 7.4 10.8
FAROUK $8,442 $9,673 $9,360 $8,947 $7,648 -14.5 -9.4 8.1 $34,882 $35,630 2.1 9.0
SEXY HAIR CONCEPTS $8,127 $7,818 $7,500 $7,043 $7,059 0.2 -13.1 7.5 $32,442 $29,421 -9.3 7.4
REDKEN $5,740 $5,853 $5,927 $6,088 $6,175 1.4 7.6 6.5 $21,895 $24,044 9.8 6.0
SEBASTIAN $4,909 $5,096 $5,506 $5,063 $5,226 3.2 6.5 5.5 $17,524 $20,893 19.2 5.2
RUSK $3,312 $3,479 $3,814 $3,753 $3,700 -1.4 11.7 3.9 $13,859 $14,747 6.4 3.7
BUMBLE & BUMBLE $3,490 $3,472 $3,189 $2,880 $2,314 -19.7 -33.7 2.4 $16,096 $11,856 -26.3 3.0
PUREOLOGY $1,532 $1,524 $1,605 $1,704 $1,670 -2.0 9.0 1.8 $5,680 $6,505 14.5 1.6
L'OREAL-KERASTASE $1,298 $1,187 $1,351 $1,295 $1,252 -3.4 -3.6 1.3 $4,451 $5,086 14.3 1.3
JOICO $1,089 $1,097 $1,133 $1,083 $1,065 -1.6 -2.2 1.1 $4,241 $4,380 3.3 1.1
NIOXIN $625 $706 $723 $750 $781 4.1 25.0 0.8 $1,743 $2,961 69.9 0.7
ZOTOS CORE BRANDS $396 $427 $406 $417 $408 -2.2 3.1 0.4 $1,596 $1,660 4.0 0.4
All Others $1,574 $1,548 $1,357 $1,284 $1,084 -15.6 -31.1 1.1 $6,280 $5,275 -16.0 1.3
TOTAL MFGS $97,894 $101,611 $102,262 $99,545 $94,589 -5.0 -3.4 100.0 $386,948 $398,009 2.9 100.0